Heed
Log InJoin Waitlist

A CRM for Founder-Led Sales

You are the sales team for now. Heed keeps deals, email and meetings in order from your Gmail and Google Calendar, so the pipeline is still accurate the day your first rep starts.

Join the WaitlistLog In

Founder-Led Sales, Minus the Admin

You sell between product reviews and investor updates. These are the gaps that cost founders deals, and what Heed does about each one.

  1. 01

    The Pipeline Lives in Your Head

    Twelve live conversations, three close to buying, and the only record is the search bar in Gmail.

    Heed reads your Gmail and Google Calendar and logs customer email and meetings on the right company. Each morning, My Day shows the meetings ahead, the replies you owe and the deals that need you.

    See My Day
  2. 02

    Call Notes Never Get Written

    One call ends at 4:58 and the next starts at 5:00. By Friday you remember the mood of the call, not the numbers.

    Wrap Up takes your rough notes and Atlas turns them into meeting notes, next steps, a deal update and a follow-up email. You check it before anything is saved.

    See what Atlas does
  3. 03

    Good Leads Sink in the Inbox

    An investor intro sits under forty newsletters. Two weeks later the buyer has picked someone else.

    Prospects lists companies you email and meet that are not in Heed yet, checked against who you sell to. The Needs Reply view in the inbox shows who is waiting on you.

    See Prospects
  4. 04

    Scheduling Takes Five Emails

    Finding a 30 minute slot takes a thread of its own, and then you still have to add the contact and the deal by hand.

    Send a booking link. Each booking creates the contact, the company and an Inbound deal, and Atlas gives you a fit score and an agenda before the call.

    See Booking Links
  5. 05

    Your First Sales Hire Starts From Zero

    The new rep asks where the pipeline is, and you forward thirty threads and a spreadsheet.

    Every email, meeting and note is already on the company timeline. Stage checklists spell out what done means, and the Atlas Brief on each deal sums up where it stands.

    See Deals and Coaching

Write Up a Call Before the Next One

Type what happened the way you would text a cofounder. Atlas writes the notes, the next steps and a follow-up email in your voice, and proposes moving the deal. You look it over and save. The record stays accurate even in a week with fifteen calls.

Rough notes in, a clean record out. You check each part before anything is saved or sent.

Demos That File Themselves

Put a booking link on your website or in your email signature. When a prospect books, Heed creates the contact, the company and an Inbound deal, and logs the meeting. Read more about booking links, or see how Heed compares with HubSpot if you are weighing a bigger platform.

One booking, four records. Nobody types anything into the CRM.

Features Mentioned Here

Questions People Ask

Is Heed a good fit before we have a sales team?
Yes. Heed is built for founder-led sales. It logs email and meetings from Google, keeps follow-ups in front of you and becomes a shared CRM when you hire.
How much setup does it take?
Guided setup reads your website and drafts your company profile. Connect Gmail and Google Calendar, and Heed logs the last 30 days of email and meetings with the companies in your CRM.
Can I bring contacts from a spreadsheet?
Yes. Import contacts from a CSV file with column mapping, a preview and duplicate handling.
What happens when I hire my first rep?
Invite them and hand over deals. Every email, meeting and note is already on the record, and each deal has an Atlas Brief that sums up where it stands.
How do I get access?
Join the waitlist. When your workspace is ready, you get a 14-day free trial with no credit card.

See Which Deals Need You This Week

Join the waitlist and we’ll email you when your workspace is ready.

Join the WaitlistLog In